# identity.md

## Organization Overview
- **Company Name:** SkinKandy
- **Mission:** To be the leading professional piercing studios, embodying the belief that "piercing isn't just what we do, it's who we are."
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** Australia's #1 piercing studios with over 110 locations across Australia and New Zealand.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Dedicated to professional piercing, emphasizing expertise and passion for the craft, as highlighted on their About page: [https://skinkandy.com/pages/our-story](https://skinkandy.com/pages/our-story)
    
## Operations & Structure
- **Business Model and Operational Approach:** Operates professional piercing studios, offering a wide range of piercing types and jewellery. Customers can book online or in-store.
- **Location(s) and Geographic Presence:** Over 110 locations across Australia and New Zealand.
- **Key Partnerships and Affiliations:** Details forthcoming.